Achieving Business Value from Technology: A Practical Guide by Tony Murphy

By Tony Murphy

PRAISE FOR ACHIEVING company price FROM TECHNOLOGY

"Clearly, IT investments have by no means ahead of performed the sort of severe half in company progress. The publication addresses the weak point present in so much administration platforms regarding the inability of a scientific method to gain the industrial advantages of the IT funding and offers a transparent A-Z method for enterprise to bridge this hole. This booklet is obviously written for all degrees and backgrounds in company administration and is a must-do for these whose company consists of IT, is thinking about IT, or want to considerably tailor IT investments for his or her monetary advantage."
—Professor Richard P. Wool, collage of Delaware, President and CEO, Cara Plastics Inc.

"Tony Murphy addresses the tricky query of the worth of IT investments head on. He interprets a sublime idea into powerful perform. The case experiences within the booklet successfully toughen his key messages."
—Dr. Dermot Moynihan, Senior vice chairman, around the globe Chemical improvement, GlaxoSmithKline

"This booklet is the reply to such a lot CIOs' desire for a well-structured, pragmatic, and simply applied set of instruments and practices designed to reply to the common challenge of coping with and measuring it truly is contribution to the company. Tony Murphy's detailed mixture of sensible adventure, top perform, and perfect conversation abilities presents the reader with a valuable-and hugely readable-guide on how top to accomplish that elusive aim of reliably understanding the enterprise advantages of IT investments."
—Michael Rice, oup Director of IT, Kerry workforce plc

"At Oxfam we're 365 days right into a three-year IT process in keeping with the rules Tony Murphy lays out during this e-book, and there's a genuine, optimistic distinction in the way it is perceived, and in its genuine strategic place in the association. when you've got ever questioned simply how one can achieve strategic alignment on your IT functionality, after which the right way to make the sensible hyperlink to IT funding for the association, Tony has supplied a framework that joins them both."
—Simon Jennings, Head of knowledge structures, Oxfam GB

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Estimating incompletely causes failure. Sun Tzu, The Art of War for Executives This value of “estimating completely” is not a new concept (Sun Tzu lived thousands of years ago, after all), but it is new for most executives charged with making investments in IT. We saw several examples of this in the previous chapter. As in Sun Tzu’s time, those who do not do so experience failure. While modesty would forbid us from claiming that our framework estimates completely, this is a very practical approach in a wide number of engagements.

Limitations of the CBA Approach The CBA approach is: ➤ Crude: Before-and-after estimates of benefit are crude in that they will be accurate only if work patterns remain unaltered after the implementation of the system. qxd 8/2/02 8:26 AM Page 35 The Limitations of Financial Metrics ➤ 35 Apart from instances where faster hardware is installed to run an existing computer-based system, this is unlikely to apply. Work patterns almost always change, usually by the elimination of the more routine tasks.

One of the most influential writers of this period was Paul Strassman, who broke new ground by shifting the focus for payback from technology to organizational, cultural, and people issues. There was little evidence of the successful application of these new techniques in a business environment. Two causes appear to predominate in explaining this. The first is that a convincing, practical methodology had not been developed at this stage. For instance, one research study cited examples of companies that had tried as many as a dozen different methods for evaluating the benefits of an office automation project with minimal success.

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